فناوری مالی · رشد ۱۵٪ در تعامل · کاهش ۱۰٪ هزینهٔ جذب*

آموزش و رشد در صرافی رمزارز

عملکرد محتوای آموزشی و مسیر جذب کاربران را سنجیدم و برنامهٔ رشد را بر پایهٔ نتیجه‌ها بهبود دادم.

حوزه‌های کار

  • رمزارز
  • تحلیل رشد
  • جذب مشتری

مشاوره داده · درخواست همکاری

Crypto Exchange - Academy & Growth

Designed a growth analytics framework for education-led activation and more efficient acquisition.

Role: Growth analytics, attribution logic, user segmentation, and KPI cadence

Challenge

User education content existed, but its impact on engagement and acquisition efficiency was unclear.

Approach

  • Defined activation and engagement KPIs tied to academy behavior.
  • Built attribution logic connecting educational journeys to conversion intent.
  • Segmented traffic and user types for more efficient campaign targeting.
  • Set up a recurring reporting cadence for growth and product teams.

Reported outcomes

  • Increased user engagement by 15% through better content and targeting alignment.
  • Reduced customer acquisition costs by 10% via analytics-driven optimization.
  • Improved team execution speed with clearer KPI ownership.