بازی و سرگرمی · رشد ۸٪ در تعامل و ۱۲٪ در درآمد*

بازی تلگرامی با ۲ میلیون کاربر

رفتار بازیکنان و عملکرد بازی را تحلیل کردم تا اثر تغییرهای محصول بر تعامل و درآمد قابل‌اندازه‌گیری باشد.

حوزه‌های کار

  • بازی تلگرامی
  • تحلیل رفتار
  • اقتصاد بازی

مشاوره داده · درخواست همکاری

Telegram Game - 2M Users

Built a full data strategy and KPI operating model for a rapidly scaling Telegram game.

Role: Data strategy, KPI architecture, economy analytics, and decision cadence

Challenge

The team had fast user growth but weak visibility into player behavior, economy health, and high-impact retention levers.

Approach

  • Designed a KPI hierarchy from acquisition to monetization.
  • Built segmentation for payer and non-payer behavior.
  • Mapped economy source/sink dynamics for NFT and in-game currency flows.
  • Created weekly decision rituals so insights turned into roadmap actions.

Reported outcomes

  • Improved core engagement by 8% through behavioral optimization.
  • Increased revenue by 12% via economy and offer adjustments.
  • Gave leadership a repeatable decision framework at scale.